The $115 trillion question

Trust has always been the bedrock of doing business. The unspoken agreement underneath every handshake, every transaction, every promise kept. In an AI-enabled synthetic world, it becomes the whole game. Ron J Williams, founder of ScamHERO and venture partner at Co-Created, explores why the next decade will be defined by founders, operators, and leaders committed to rethinking, reimagining, and redesigning how trust shows up across every surface of their systems.​​​​​​​​​​​​​​​​