How to actually get to Product Market Fit

Most startup literature focuses on what Product-Market Fit (PMF) feels like and how to label it, leaving founders without a tactical guide on how to actually get there.

Drawing on two decades of experience creating and 13 years of investing in startups, Andres Barreto has made it his obsession to help founders reach PMF faster.

This hands-on workshop provides the playbook for defining a focused Ideal Customer Profile (ICP), mastering customer discovery, conducting interviews, testing assumptions, and measuring PMF as Growth, prioritizing retention over acquisition.