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Charlotte Murray (she/her)

Chief Coaching Officer, Propel

After leaving her corporate career at Procter & Gamble in Switzerland and New York, Charlotte returned to Canada and launched a scuba dive expedition to mobilize local communities to clean up the underwater environment. Following this purpose-driven project across Canada, she co-founded her startup, PACTA in Halifax, which is where her startup journey began.

She has been through the ups and downs of a startup and has participated in accelerators including Propel, Founderfuel and Google in Mountainview. She has been in founder shoes, bootstrapping while selling to enterprise customers, pitching, raising capital in Canada and Silicon Valley, growing a team, as well as the unfortunate risk and reality of startup life - having to close down. She is currently Chief Coaching Officer with virtual startup accelerator Propel, has actively worked with 500+ startups as a coach, mentor and advisor including for other accelerators like Founderfuel and Techstars.



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