Marina Pavlovic Rivas (she/her)

Marina Pavlovic Rivas is the Co-founder and CEO of Eli Health, the company behind the world’s first instant hormone monitoring system. As a data scientist and entrepreneur, Marina has always believed information is power—especially when personal, actionable, and scalable enough to impact millions of people. After the acquisition of her first AI company, Marina’s own health journey led to a simple yet profound insight: the essential data she needed didn’t yet exist. Eli was created to fill this gap. Just as smartwatches transformed how we track heart rate and sleep, Eli’s instant saliva-based Hormometer™ offers anytime, anywhere insights into the body’s most powerful yet under-leveraged biomarkers: hormones. Winner of CES Best of Innovation 2025, Eli has pioneered a new category that fundamentally reshapes how we manage our daily and lifelong health.