A fanatical snowboarder, you’ll often find Ian shredding down white mountain runs. He’s a purpose-driven guy who believes in creating environments where people are excited to contribute, empowered to make decisions, and enjoy work every day. After decades helping spark the technology sector in Canada, and as the CEO and cofounder of Breathe Life, Ian came to Zinnia to try to create better life and annuities experiences. Actually, as Yoda said, there is no try. There is only Do and Do Not. Ian is squarely on the side of Do.