Marina Pavlovic Rivas (she/her)
Co-founder & CEO, Eli Health
As Co-founder and CEO of Eli Health, Marina is on a mission to build the real-time interface to the human body. A data scientist and repeat founder, she created Eli to replace health snapshots with live streams of essential biological signals. Just as smartwatches made heart rate visible, Eli’s Hormometer™—the first instant hormone monitor and CES Best of Innovation 2025 winner—delivers results from saliva to phone in minutes.
Sessions
Startup Essentials
Tech Poutine: From Research to Real Life: Building Eli Health with Marina Pavlović Rivas
What does it actually take to build a women's health company in Canada? Marina joins the hosts of Tech Poutine to trace her journey from founding idea to funded company: the fundraising walls she ran into, the clinical partnerships she had to forge from scratch, and why she believes Canada has a real edge in this space See More.