speaker photo

Jake Karls (he/him)

Co-founder & Rainmaker, Mid-Day Squares

Jake Karls is the Co-Founder and Rainmaker of Mid-Day Squares, a modern afternoon snack brand in the better-for-you space.

What started as a condo-kitchen idea is now sold in 10,000 stores across North America, with 85+ million squares sold and a fully automated factory that can produce up to 150,000 bars per day. Mid-Day Squares is known for making delicious snacks and unique marketing approach.

Jake is a two-time EY Entrepreneur of the Year finalist, a Forbes 30 Under 30 (Food & Beverage), a regular contributor across the media, and a guest lecturer at universities across North America.

Sessions

Startup Essentials

The Founder as Signal - A Sharp Discussion About Trust, Visibility and Staying Human in an Age of AI-Generated Sameness

Startups always compete on product, capital and execution. But they also compete on clarity, trust and recognizability. In a world flooded with AI-generated content, founder templates, growth hacks and algorithmic sameness, many companies are starting to sound interchangeable. The result is a new challenge for modern founders: how do you build visibility and authority without becoming performative, synthetic or painfully generic? See More.