Kim Yeung (she/her)
Partner, Women in Technology Venture Fund, Business Development Bank of Canada
Kimberly Yeung is a Partner with Thrive Venture Fund and Women in Technology Venture Fund at BDC Capital.
Kim has over 15 years of experience in the financial sector in advisory and investing. She began her career in the investment banking division followed by the merchant banking division at Goldman Sachs in New York with a focus in the real estate, gaming, and lodging sectors.
Kim holds an MBA from the Wharton School at the University of Pennsylvania and an HBA from the Richard Ivey School of Business at the University of Western Ontario.
Sessions
Behind the curtain: Sales & marketing
July 15, 2022 6:00 PM – 6:05 PM
So the second question is answered by the sales and go-to-market strategy: How does the company sell, and to whom? This is about capturing attention, charging the right price, and making sure the business model is viable. It’s also about demonstrating an understanding of the target customer, their needs, pains, and existing solutions. See more.