July 11, 2024  3:25:00 PM GMT-4 – 3:55:00 PM GMT-4
Startupfest

Subversive go-to-market strategies

The biggest challenge a startup will face has nothing to do with product; it's getting anyone to care. In this talk, Emily explains the superpower that is subversive thinking. Debunking outdated theories of product/market fit, she'll share fiendishly clever campaigns and zero-day exploits that will help you think differently about the marketing landscape. Then, drawing on research across hundreds of case studies, she will detail a range of hacks to unlock asymmetric marketing advantages that you can apply immediately to your own business.

Director of Brand Strategy
X/Twitter - Europe, Middle East & Africa
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