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Emily Ross (she/her)

Director of Brand Strategy , X/Twitter - Europe, Middle East & Africa

Emily Ross leads an international team of strategists, technologists and content experts, delivering innovative campaigns on X for the world's biggest brands. She holds multiple qualifications in marketing, PR & analytics. Prior to joining X she founded Inkvine, a strategic consultancy firm for deep-tech startups. She is an advisor to VC funds, accelerators and is a board member at SXSW Pitch. She previously led commercial fundraising partnerships for UNICEF Ireland. Co-founded of SportsTech Ireland, a not-for-profit positioning Ireland as a leading destination for innovation and investment. Co-author of ‘Just Evil Enough’, a handbook for subversive marketing in an attention economy, with Alistair Croll.



Mentor Roundtables: Let's Solve Your Problems

Every startup must master a range of skills, from hiring and selling, to delivering products, to crafting superb communications that compel and entice. See More.

Mentor Roundtables: Taboo Topics (back by popular demand!)

There's no such thing as a stupid question—but there are plenty of questions nobody asks, because they're taboo. See More.

Subversive Go-to-Market Strategies

The biggest challenge a startup will face has nothing to do with product; it's getting anyone to care. In this talk, Emily explains the superpower that is subversive thinking. See More.
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