Emily leads an international team of strategists, technologists and content experts, creating ideas worth talking about for the world's biggest brands. Holds multiple qualifications in marketing, PR & analytics. Prior to joining Twitter she founded Inkvine, a strategic consultancy firm for deep-tech scale-ups. She has consulted for VC funds, accelerators and is an advisory board member at SXSW. She led corporate partnerships for UNICEF Ireland. Co-founded of SportsTech Ireland, a not-for-profit positioning Ireland as a leading destination for innovation and investment. Co-author of ‘Just Evil Enough’, a handbook for subversive marketing in an attention economy, with Alistair Croll.