How to Spot a Good Idea: Designing Products That Win Markets

In this talk, product strategy expert Tam Danier presents a comprehensive framework for evaluating and developing successful product ideas. The presentation is structured around three key areas: 

Product-Market Fit: Learn how to identify when customers are truly willing to pay for your solution and achieve sustainable profitability

Frameworks: Discover two powerful frameworks for idea evaluation:
DVFU (Desirability, Viability, Feasibility, Usability) for comprehensive product assessment
WMBT (What Must Be True) for validating critical assumptions