Beth is a customer-obsessed startup veteran with more than 15 years of marketing experience. As a former VP and current growth advisor, Beth uses the Customer-Led Growth methodology to work with founders on customer research, customer experience and growth strategy. She has a track record of doubling inbound revenue for companies large and small, across B2B SaaS. Beth was awarded Mentor of the Year in 2022 by Founder Institute Canada and has been featured in powerhouse publications about women in tech. She’s a proud mom of two, but she knows more about the Marvel Universe than they do.